Just as rap music was reaching its toughest, darkest, grimmest period yet, following the assassinations of
2Pac and
Biggie in the late '90s, along came
DMX and his fellow
Ruff Ryders, who embodied the essence of inner-city machismo to a tee, as showcased throughout the tellingly titled It's Dark and Hell Is Hot. Unlike so many other hardcore rappers who are more rhetorical than physical,
DMX commands an aggressive aura without even speaking a word. He showcases his chiseled physique on the arresting album cover and trumpets his animalistic nature with frequent barking, growling, and snarling throughout the album. He also collaborates with muscular producers
Swizz Beatz and Dame Grease, who specialize in slamming synth-driven beats rather than sample-driven ones. Further unlike so many other hardcore rappers from the time,
DMX is meaningful as well as symbolic. He professes an ideology that stresses the inner world -- characterized by such qualities as survival, wisdom, strength, respect, and faith -- rather than the material one that infatuates most rappers of his time. It helpes that his album includes a few mammoth highlights ("Ruff Ryders' Anthem," "Get at Me Dog," "Let Me Fly," and "I Can Feel It") as well as a light, mid-album diversion ("How's It Goin' Down"). The long running length of It's Dark and Hell Is Hot does wear you down after a while, since nearly every song here sans "How's It Goin' Down" hits hard and maintains the album's deadly serious attitude. Even so, It's Dark and Hell Is Hot is a tremendous debut, laying out
DMX's complex persona with candor, from his faith in God to his fixation with canine motifs, and doing so with dramatic flair. ~ Jason Birchmeier, Rovi
