360 was born Matt Colwell, hailing from Melbourne.

 

360 also achieved a degree of notoriety with the release of a music video for "Mamma Mia", which featured desire for Bec Hewitt and his disdain for her husband, Lleyton Hewitt.

360 owes much of his popularity to rap battling in both Australia and overseas. He plays live shows and creates many collaborative works with Pez as part of the duo Forthwrite. In 2010, 360 started a phenomenon in the Australian hip-hop scene known as Rapper Tag on YouTube, which has gained a large following.[9] 360 featured on Pez's single, "The Festival Song", which peaked at #14 on the Australian Singles charts. In a video interview with Sam James, Danny Haneman and Aisha Glen for Peak Street Magazine, 360 described his musical style as "there's some pop influences, electro and dubstep".