Inertia started in a Sydney terrace in March 2000. It was set up to sign top notch, creative and cutting edge music. Inertia’s early releases were from Sigur Ros, Chicks on Speed, and Godspeed! You black Emperor. Inertia’s business immediately went ballistic and it’s now one of Australia’s leading independent music companies putting out albums by Midnight Juggernauts, Bon Iver, Sia, The Herd, Dandy Warhols, Santigold and Unkle amongst many others. In 2006 they even started a successful touring company called Civil Society. Inertia celebrates its 10th birthday next year and it looks to be a massive one for them!