Hard-Fi rebel with Once Upon A Time In The West

Hard-Fi rebel with Once Upon A Time In The West
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Tue 31 Jul 2007

UK rockers Hard-Fi are missing the demise of vinyl so much they're rebelling via the creation of their second LP's artwork. "The significance of album covers is becoming little more than a centimetre square on an iPod screen," singer Richard Archer explained. "The sleeve used to add another dimension to an album, but that seems to be disappearing, which is really sad." Instead of an image, the band have chosen to feature their name and the LP title in small letters, leaving plenty of room to plaster the rest of the cover with the words "no cover art". The move has been heralded by British designer Peter Saville, who's famous for creating iconic images for the likes of New Order and Roxy Music. Saville, who described Hard-Fi's action as a "bold and very intelligent gesture", said the band have made "the White Album for the digital culture".

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