BMW have a long association with the art world, having commissioned artists such as Andy Warhol in the 1970s and, more recently, teaming up with outfits like
Moloko and the
Presets. Now the “We Are The People” singer has reworked iconic
Blackbox Recorder track “The Art Of Driving”, Steele re-recording the song (with his wife, Jodi, on vocals) for a TV campaign for the new luxury car.
“I loved the track,” says Steele. “It was exciting to be able to give it the
Empire Of The Sun treatment. To be part of this project for the launch of the BMW Z4 was a real thrill. I think people will like the track’s lush melodies and fantasy laden lyrics, make of them what you will!”
The TVC will air this month, while the track will be released commercially in June as a b-side.