The Sex Pistols may not be the most likely candidate to launch a personalised fragrance brand, but indeed the punk band has put its name to a unisex scent. It comes in a bottle with a tartan top and also features their classic God Save The Queen image and cut-out lettered “Sex Pistols” writing. 

The fragrance is released through Paris-based perfume company Etat Libre d'Orange, which licensed the Sex Pistols name from the band's merchandising partner Live Nation Merchandise.

Following the release of the perfume in France in mid-July, it will be launched in the United States on Friday 10 September, according to Billboard. It will initially be available in the Henri Bendel store in New York for AU$56. It is not yet known whether the fragrance will be sold in Australian stores.

This is just the beginning of ways to smell like The Sex Pistols! Etat Libre CEO Etienne de Swardt says the company also hopes to launch a "Never Mind the Bollocks"-branded soap by year's end and a second Pistols- themed perfume in 2011, if the band agrees.

Historically, Sex Pistols frontman John Lydon, a.k.a. Johnny Rotten, has proved to be a surprisingly marketable commodity for a man who was once the scourge of proper British society. Butter brand Country Life credited the punk rocker with driving an 85% increase in sales in the fourth-quarter of 2008 when he first appeared in TV spots as the face of the brand.